The Battle for Aleppo: A turning point in the Syrian information war ? Author: Dr Ben Cole, Agonistic Decision Sciences Ltd

In retrospect, the Syrian regime’s military victory in Aleppo city was not wholly unsurprising given the considerable resources that it invested in the battle and the fact that the rebels had previously transferred significant resources away from the city in order to take part in Operation Euphrates Shield in the north of the province. However, the focus on the regime’s military victory has tended to overshadow a more unexpected outcome from the battle – the fact that the regime and pro-regime activists also won the information battle on social media. The problem for the regime was that the western media ignored that aspect of its victory.

An unsubstantiated narrative

The information battle during the early stages of the battle for the city followed a familiar pattern, with Regime/Russian airstrikes and reports of civilian casualties dominating pro-rebel social media outputs and reporting in the western media. Bana Alabed, a 7 year old resident of east Aleppo, became one of the most prominent voices amongst the trapped civilians:


As regime forces gained the upper hand in the city, dire warnings of impending massacres and mass rapes swirled around social media. On a number of occasions civilians attempting to flee eastern Aleppo were killed by artillery fire. Each side blamed the other for these incidents, but it is impossible to ascertain which was actually responsible from social media outputs alone:


The Syrian Civil Defence Forces (White Helmets) reported bodies littering the streets following airstrikes, but posted no images to substantiate their claims. In the final weeks there were also reports of regime forces massacring civilians, with the Turkish newspaper Daily Sabah, among others, reporting on 13 December 2016 that 100 civilians had been executed. But again, no images of the alleged massacre were produced. Some social media activists did post images of alleged massacres, including the following:


This pro-rebel social media activity followed what has proven to be a familiar pattern, but this time the narrative quickly unwound. Pro-regime sources easily identified that the images of the alleged massacres in the city were actually from other times and locations:


This led Elliot Higgins of Belllingcat to issue a call on Twitter for people not to use or re-tweet images unless they checked them first. The use of images from other times and locations is a fairly common practice among some activists reporting on the Syrian war, but at a time when events in the city of Aleppo was under the microscope of international attention it proved to be hugely damaging.

To date, no hard evidence of regime atrocities against the civilian population in the city have become available. Similarly, whilst it is undoubtedly true that civilians were killed by airstrikes and artillery bombardment, there is no hard evidence to support the apocalyptic claims of the White Helmets that bodies were littering the streets. And neither were there any images of starving civilians.

Pro-regime activists begin to dominate the information battle

Empowered by the regime’s military victory, pro-regime activists developed a confident and robust counter-narrative. Even as the pro-rebel narrative was being pumped out and reported by the western media, pro-regime activists repeatedly began to ask searching questions: where were the hundreds of thousands of civilians who were alleged to be trapped in the east of the city? and where were the images of the alleged massacres, starving civilians and bodies littering the streets?

Once the airstrikes subsided and regime forces took control of formerly rebel-held areas in the city, pro-regime activists gained access to new information about just what the situation inside east Aleppo had actually been like. This enabled them to develop and support a more sophisticated narrative, which included details of:

  1. A number of cases of rebel forces operating inside schools and hospitals, including a bomb and chemical weapons manufacturing workshop in one school. This supported previous claims by pro-regime sources that the rebels use schools and hospitals as cover for their activities, which justified targeting them with airstrikes. For example:



  1. The discovery of significant stockpiles of food and medicines, which directly challenged the claims of pro-rebel activists that medicines and food were in short supply. For example:



  1. Regime troops being reunited with family members who had been trapped in the eastern neighbourhoods of the city, as well as helping civilians evacuate. Although the reputation of the regime forces was subsequently tainted by reports of widespread looting, which was even acknowledged by pro-regime activists. For example:



  1. Anti-rebel sentiment among civilians who had lived in east Aleppo. For example:


  1. Reports of the discovery of rebel detention centres, as well as evidence of civilian and captured regime soldiers being killed or tortured by the rebels. For example:



  1. A concerted effort to discredit the Bana Alabed twitter feed. Pro-regime activists had always claimed that her account was actually controlled by rebel propagandists and that she might not even be living in eastern Aleppo. She has extremely good written English for a 7 year old girl, and despite electricity cuts and intermittent wifi connection in the city, was always able to tweet. Activists also discovered that her father was a rebel fighter and an image of her in what was argued to be the Turkish city of Gaziantep were uncovered. For example:


It is impossible to verify all of these claims, but the volume and strength of this narrative, coupled with an extremely weak response from pro-rebel activists to these claims, meant that this has been one of the few occasions when pro-regime activists have dominated the information battle on social media. Aside from a spirited defence of the Bana Alabed twitter feed, pro-rebel activists focused instead on the evacuation of the city and the plight of refugees, including men of fighting age who had been taken away for interrogation by regime forces.

A turning point?

The fall of Aleppo marked an important juncture in the Syrian information war. Not only did pro-regime activists dominate the information battle on social media, but it also began to dawn on an increasing number of Western journalists that much of the information about the battle coming from pro-rebel activists was actually propaganda. In the UK, newspapers as diverse as the Daily Mail and the Independent published articles about the rebel propaganda over the battle.[i]

But despite this, the western media was still not prepared to report the pro-regime narrative. Instead, it continued to report the pro-rebel narrative by focusing on the drama of the evacuation of fighters and civilians from the city. The situation was neatly summed up by Leith Fadel, editor of al Masdar News in a tweet on 23 December 2016:


This shows that the decline in the credibility of pro-rebel narratives on social media has not been matched by an increase in the credibility of pro-regime narratives. This might well be because western journalists still do not trust pro-regime sources, but it is also arguably the case that many western journalists have become so invested in an anti-regime narrative that they cannot report any form of counter-narrative, no matter how much truth it might contain. This attitude is summed up by filmmaker Saleyha Ahsan who appears to work for the BBC (Twitter @Saleyhaahsan) who blocked a number of Twitter users in December 2016 simply because they took a pro-regime view. Whilst signs of more western journalists beginning to recognise that pro-rebel narratives often contain high levels of propaganda have emerged, it will clearly take more than the regime’s successes in Aleppo to change the course of the information war in Syria.

Notes and references

[i] There’s More Propaganda Than News Coming Out Of Aleppo This Week, The Independent, 16 December 2016,; Amid The Bombs Of Aleppo, All You Can Hear Are The Lies, The Mail on Sunday, 18 December 2016,


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